G-H-E-T-T-O

Growing up, being called Ghetto was not a compliment and it was rarely self-proclaimed. I remember girls willing to fight over that term, as if it wasn’t something to be proud of. Everyone’s understanding of ghetto is different, some people think it’s a place and some people think it’s a lack of quality. Whatever the case, the consumerism around being ghetto or portraying ghetto vibes continues to escalate and erase.Ghetto can’t only be respected in the fashion world if it is not respected in law enforcement or corporate interviews. We love the joke, “whew Chile, the ghetto” and there’s nothing wrong with that kind of commentary but it becomes problematic when ghetto features or environments are exceedingly appropriated into corporate spaces for monetary gain.

Ghetto meant poor,
Ghetto meant low quality, not up to par
Anything that was not up to date
If you couldn’t catch up with the television
You was the joke of the dozens
Ghetto meant ice cream trucks in specific zip codes
Summers filled with low income but the kids had fun
Putting colors together for the party
Making it work because you started
Ghetto meant circumstance, possibly a dead chance
Ghetto meant survivalGetting robbed for your fashions
Robbed of ya Jordans and Fubu
Ghetto couldn’t even afford the culture
Ghetto meant I couldn’t get a job
It meant I had to clean up nice
Leave myself at home and walk into work twice
Now Ghetto is chicIt’s sold in stores and sold to the meek
It’s validated by GMO-tanned women
Using their attributes for attention
Hypnotizing the lynched men
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